The article was initially intended as a review of Carolyn Steel's book Hungry City: How Food Shapes Our Lives. However, the author's foreword on the reasons and variations of the sociological interest in food turned the review into the reflections on the ways of (or a kind of) sociological analysis of food's role in the contemporary consumer society, a role that cannot be simply reduced to a "fuel" necessary for the trouble-free operation of man as a biological creature. There are several clearly-defined contexts of the scientific analysis of food that can be of interest and importance for sociologists. These contexts include the macroeconomic approach (such as various interpretations of food security from the social-economic to the (geo)po...